No matter what e-Commerce business you own, after a while, you will notice that getting traffic to your website has become much more difficult. Existing competition in the e-commerce market, especially in your industry and the availability of products or options in the market are the two main reasons behind this. However, there are a few ways you can increase your WooCommerce sells and beat your competition.
We have listed 18 of them here:
1. Create Personalized Content
Good content is still a key factor in overall business growth. You can develop positive feelings in customers’ minds by creating good, more specifically, customized or personalized content. But first, you will have to identify the target audiences and what they want. Then prepare your content for your audience targeting different events such as holidays, Christmas, New Year, Halloween, etc. before your competitors do. Also, it goes without saying but – try to make your content more informative.
2. Offer Discounts
Discounts are a great way to increase your store’s sales. To set the perfect discount, you can use your previous promotional data and set a number that is too much to pass on for the casual visitors of your site. As you are in full charge of distributing the discount coupons, you can select the events that you want to promote your business in and thus, attract more customers to your WooCommerce based website. But you will have to choose the right coupon sharing platform and distribution channel.
3. Start a Contest
Organizing a contest is a great way to connect to your customers and a great marketing strategy to increase your sells. But the concept of contests is nothing new, it has been done many times by many major corporations as well as small local businesses. So, it is fitting that business owners think “contests” are overdone. However, with a minor change, you can make the contest more fruitful than others in your industry. Instead of organizing a long-lengthy contest, try to organize mini-contests for your customers. The advantage of creating a mini-contest is that it helps you create a long-term hype for your WooCommerce online store. Basically, instead of arranging a month-long contest, try to arrange weekly, biweekly or even daily contests.
This way, the excitement for the contest won’t fade away after a week or so, as it does for long contests. Also, do not forget to put an attractive prize for the contest winners.
4. Membership Program
You can start a membership or loyalty program on your WooCommerce website to accelerate business growth and brand loyalty. It is a great way to attract new customers and retaining existing ones. You can progressively increase discounts and deals as a marketing strategy. WooCommerce has the WooRewards plugin to start a loyalty program on your website. However, there are similar plugins available for WooCommerce that you can use other than WooRewards.
5. Use Commercial Holidays
In the last few decades, commercial holidays such as Black Friday, Cyber Monday, or Singles Day in November have become an efficient way to increase online sales. But you will need a solid marketing campaign to cash-in on these commercial holidays. Also, do not forget to offer discounts on products on these commercial holidays because your competitors will offer discounts and if you do not, your customers will divert to them for a similar product on their site.
6. On Sale for Today Only
Flash sales are one of the most effective ways to attract customers and to persuade them to buy items from your store. It has been effective for both online and offline stores. When you start the flash sell, customers feel the urgency to buy items from your WooCommerce website. Also, you can promote your flash sale on different social media platforms.
7. Use Upselling and Cross-Selling
Upselling and cross-selling are one of the greatest strategies for e-commerce websites. Websites like Amazon have been using this strategy to boost their business for years. With an upselling strategy, you can sell expensive products in place of the least expensive products where the customer didn’t intend to buy the product. And with a cross-selling strategy, you can sell the products that are related to products which the customers were looking for, and the customers didn’t want to buy it in the first place. This strategy can double or triple your profit.
8. Email Marketing
Email marketing is also another way to build a strong relationship with your customers. Email marketing is not only about sending emails to your customers. It is more providing information about your product, discounts, flash sale, etc. to the customers.
Through email marketing, you can promote your products, ask for surveys to collect data, and so on. But there must be a call-to-action button on your e-mail so that the customers can directly visit your WooCommerce website through your email.
Basically, when you do email marketing, you get more opportunities to engage with the customers. In business, the more you engage with the customer, the more you make a profit.
9. Remarketing and Retargeting
A great number of people will visit your website only to leave without buying anything. To bring them back on your website, you can use a remarketing strategy. Remarketing is an effective way to reach people and bring them to your website. With remarketing, you can increase the traffic to your WooCommerce website. Also, it is a good way to show up at the top of the search engine because Google ranks the websites according to the traffic generation with a number of other factors. And with the retargeting campaign, you can combine your business goals with product offers.
10. Free Gifts
Who doesn’t like free gifts, right? It’s also an effective way to attract customers to your WooCommerce store. This incentive influences the customers to buy more items from your store, and as a result, your overall profit increases. To double your profit, you can also offer free gifts with flash sales.
11. Free Delivery
Free shipping is one of the oldest strategies yet effective to pull more traffic to your online store. You can offer free delivery for the first time order, or you can open it for all purchases. For better outcomes, you can offer free delivery for certain areas, or you can set the minimum purchase to get free delivery. This fully depends on your target audience and business strategy.
12. Buy 1 Get 1 Free
This strategy is used to increase the shopping cart size. When a customer sees the buy 1 get 1 free tag, he tends to buy more products from your WooCommerce website. This strategy can also be used to clear the inventory and sell the unsold items. But before offering this BOGO deal, you will have to consider the profit margin of the main product and set offers accordingly.
13. Choose an Attractive WooCommerce Theme
When a customer enters your WooCommerce website, the first thing they look is at the theme and layout of your WooCommerce website. If the customer feels connected to your WooCommerce website and like what they see, there is a high possibility that the customer will stay longer on your WooCommerce website and start browsing for products. Otherwise, the customer will leave the page, which you don’t want. Also, you will have to create easy navigation for your WooCommerce website.
If your website is attractive but very complicated to navigate, customers won’t spend their valuable time on searching the right button and leave the page.
However, it’s better to use a paid WooCommerce theme for your website because those free themes sometimes lack in design and navigation.
14. Provide A User-Friendly Experience
Your website isn’t the only e-commerce website on the internet. Customers will only visit those websites that are easy to browse and informative. That’s why it’s important to have a user-friendly WooCommerce website. The more user-friendly your website is, chances are visitors will become your regular customers and stay long on your website.
15. Add Call-to-Action Button
You will have to add call-to-action in such a way that it’s easy to find and make the purchase. If you add the CTA button in a place where it’s hard to find, then it’s of no use. Call-to-action buttons like “Add to Cart” or “Checkout” should be just under or top of the product so that the customer can easily purchase the item. Besides, you can use CSS editors to make your call-to-action button stand out from other buttons. Also, make sure to provide the necessary details to purchase the products just above the Call-To-Action Button.
16. Take Usability Test
The usability test lets you understand the buyer’s perspective while they’re visiting your website. For this test, you will need to ask a few people to use your WooCommerce website from a buyer’s point of view and write down what they feel. Also, you will need a person who’ll make sure whether the usability test is executing correctly or not. It’s important to perform this test because, at the end of the day, the customers will be browsing your WooCommerce website, not you. So from this test, you will be able to identify what changes you need to improve your WooCommerce website.
17. Social Media Marketing
In this age of social media, people are more active on social media platforms like Facebook, Twitter, and Instagram. According to recent statistics, 85% of the customers said that they have visited an e-commerce website after seeing an advertisement on Facebook.
That’s why, it is so important to have a social media page, and if you already have one, try to hire a social media manager to keep the page updated with deals, offers, contests, and other marketing materials. Besides, many customers post their reviews on social media and queries about the product. When you have a social media manager, he/she can answer all those questions about the product. Also, you can upload product videos and related content to increase traffic to your WooCommerce website.
18. Include Product Video
A product video lets the customers know every detail of the product.
Another statistics show that 86% of the customers have bought that product which provided a product video.
If you don’t want to make videos for all products, you can analyze your data to find which product is selling the most and add a product video of that.
If you want to dominate the e-commerce business of your industry, you will have to stay up to date with new techniques and tricks to increase traffic thus, sales. If you follow the tips, mentioned above, you will undoubtedly start getting unique traffic and thus, increase your profit. However, your e-commerce business should focus on repetitive sales rather than seasonal or holiday-based sales. If you only focus on seasonal or holiday sales, you will end up nowhere. That’s why it’s important to have a plan for repetitive sales to boost your profit where the tips mentioned above will be of help.