Getting ahead of the competition and landing the right client for a web development project is an exciting moment for any web designer or developer. However, in spite of all the creative ideas you might have flowing through you, creating a website that is flashy, fancy and objectively great to use but does not meet any of the requirements of the client is doomed to become a failed project. However, this does not mean you have to lock your artistic part in a room and carry on to make a boring website for your client. Rather, take advantage of your unique perspective on things and put a new twist on their business needs and you might just end up with an incredible site that meets your creative needs and your clients’ business needs. Let’s have a look at how you can meet somewhere in the middle of the road to make things smooth for both of you.
Ask them for an elevator pitch – allowing you to understand the core values of the business
By asking them to describe the core details of their business in a couple of minutes, you will be able to understand what exactly their business entails and the information you’ll have to translate onto the homepage. This is how you let your creativity run wild rather than making a boring landing page which might not attract customers of your client.
Getting information about the company’s location, a brief on its history or even a little detail about its mission can let you translate that information onto the front page of the site.
In this way, given the requirement of an informative front page which shows the objective of the company, you can get creative with the core values of the company and represent it graphically to grab the attention of potential customers. If you think an elevator pitch isn’t going to cut it, dig a little deeper and find what makes the client proudest about their business.
Identify the objective of the project – what purpose will the website serve
Your client may have approached you with a new project, or even for a revamp of their old site. Therefore, there are two ways to approach the project before you begin. If they are looking for a new site, getting their motivations and understanding their business in a way that you can translate it into the different portions of the website is the way to go.
If your client is trying to revitalize their old site, you need to find out about what made them start thinking that their old site needs to be rejuvenated. Mainly, you might want to focus on the aspects your client thinks are the weakest about their website. However, it’s important to understand that you have a fresh perspective on this and that despite the requirements about that portion of the website, say for the newsletter section, will be devices by the client, graphically or otherwise.
It’s important for you like a fresh set of eyes, to speak out about what you think are the current issues with the aforementioned newsletter example.
By expressing your personal opinions and ideas about particular sections of the website you will be able to avoid the problem of falling into a rut of just doing what the client wants without letting your creativity get suppressed.
Ask them about competitors – know what works well and doesn’t
Asking about their competitors will give you insight into what the website you design will be up against. Through this key question, you will be able to identify what the client likes about other websites that they might want you to adapt to their business’s one. Additionally, you will be able to avoid making mistakes and spend less time on things the client will not want on their website, be it design or content. Therefore, getting aligned with what the client wants and does not want on their website, is a good way of ensuring that you stick to what works, and, concentrate on the good parts.
Getting the right grasp on the target audience – the best way to let yourself not get limited by client requirements
Often, the client will tell you the design of the website in a specific manner, something that suits their tastes and aligns with their business objectives. However, the online audience your client intends to target may have a different taste, and therefore, asking your client about their target audience will empower you to express ideas different from the ones proposed by the client.
By raising this question in particular, you should be able to identify the quirks, interests and the best ways to appeal to the target audience. As a web designer, this is where you can shine and design the website to best appeal to the end-user and bring in a lot of clicks, subscriptions and offer the client’s services.
So, Should Web Designer’s Be Limited by Client’s Requirements?
These are just some of the issues you can raise when dealing with a client on a web designing project. With these questions, you take back some of your creative freedom and can challenge the client on some design and aesthetic choices and offer useful insight into building the website. At the end of the day, your client will want the customer to be satisfied and have an excellent experience when going over the site, and will therefore, listen to constructive criticism on several different issues.
Therefore, as a web designer, it’s important to leave your personal touch on every website you create and manage without letting the client’s requirements force you into creative submission.
Let your own spark come across as something the client can use to enrich their website rather than see it as a nuisance against their set requirements.
Offer your personal input in terms of designs, features on the website, navigation and layout to your best knowledge of how the site should be laid out.